A few words
About Us
OUR STORY STARTS WITH FAMILY
V for Victory began in 2017 after a local business owner’s son was diagnosed with cancer. A cancer diagnosis shakes a family to it’s core, the family is face with unthinkable uncertainties and challenges and yet the outside world, and every day responsibilities continue to move forward. This Jacksonville business (V Pizza) owner saw firsthand how deeply the entire family is impacted when a loved one is battling cancer and how overwhelming it can be to focus on something as simple as lawn service or cooking a meal. Using his background in business, he developed a unique model of service delivery. A non-profit dedicated to activating local businesses and individuals in support of families in their community. This life-changing event forged an unbreakable bond between V for Victory and V Pizza, and has made a positive impact in the lives of hundreds of families battling cancer. As V Pizza continues to grow and expand into new communities, so does our reach, and V for Victory’s ability to serve and provide assistance to families battling cancer.
Strategic Goals
- Increase the number of direct services provided to local families
- Grow our network of business partnerships, both in number of businesses and in service areas
- Increase outreach efforts to promote visibility and accessibility of services to individuals and families in need
- Cultivate public awareness in the local community
- Support the mental health of individuals battling cancer, their caregivers, and their family members
- Hire additional team members dedicated to Family Services and Outreach and Development
- Build membership on our Executive Board comprised of passionate and dedicated community members
- Enhance our service coordination and delivery through effective client management tools
Our Core Values
These are the beliefs that drive our work each and every day.
We choose to serve first, this is a force that motivates the team, the board, and those who partner with us.
We desire to make a difference in the lives of others while strengthening ties within our community.
We Know That
None of this would be possible without dedicated staff, business partners, and community members who support our work through their time and donations.
MEET OUR STAFF
The crew is small but mighty! We truly rely on our active board members and volunteers to keep serving those around us.

Jacklyn Overby
Executive Director
Born in South Florida, Jacklyn received her Masters in Social Work from New York University and now lives in Jacksonville with her husband and two children. With a background in nonprofit program development and direct service, Jacklyn joined V for Victory in 2019 and holds a true passion for supporting families in need. Having experienced firsthand the deep impact medical crisis has on the whole family, Jacklyn feels blessed to be able to offer much-needed support to local families.

Kaitlin Alterman
Family Program Coordinator
Kaitlin, a native to Jacksonville resides with her Hero (Daughter) and Husband. She was first introduced to the world of Cancer after her daughter was diagnosed with Retinoblastoma in 2012. Through her daughter’s battle, she has seen the emotional and financial struggles that come with cancer firsthand. Kaitlin feels honored to be part of the V4V mission, that echoes what she carries in her own heart to help other cancer families.
OUR BOARD
Advancing the mission of v for victory
Each board member brings different strengths, talents, and abilities to the board, each member’s contribution serves to advance and uphold the organization’s mission. Part of being an active board member is sharing that passion with others and inspiring them to become involved. Board members actively network with others, opening new doors and opportunities with potential major donors, businesses and/or community partners.
Our Reach
Nearly 200 dedicated local business partners and growing!
Our Business Partners
Have provided more than 18,000 direct services and free meals.